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5 quotes from Bernard Arnault

1. “My work is to help innovators and designers understand that the success of their creativity is in large part based on the success of their products. Creativity – yes, but executed in a way that people like and can use.”

2. “The goal of a start-up is not to stay a start-up. The goal of a start-up is to grow and to become, if possible, a large company.”

3. “Happiness for me is really leading the team and, if possible, leading them to the top.”

4. “Money is just a consequence. I always say to my team, don’t worry too much about profitability. If you do your job well, the profitability will come.”

5. “What I have fun with is trying to transform creativity into business reality all over the world. To do this, you have to be connected to innovators and designers, but also make their ideas liveable and concrete.”