5 Rules of Success According to Jeff Bezos
Jeff Bezos is perhaps one of the richest people in the world today all because he took an idea that he drew up during a cross-country trip from New York to Seattle. He started his fledgling business in his garage once he settled in Seattle and not too long after launched what is now the most successful online shopping network in the world, Amazon.
1. Take a risk
Sometimes you’ve got to dive in and take the chance that you might fail. The worst thing about any business is that you might inevitably fall down. The good part about this is that you’ve found out what doesn’t work, and that you have only one direction to go. Taking a risk isn’t about failing, but it is about living up to the ideals that business is built upon.
2. Build a culture
Find a way to create something unique. Most businesses simply continue an existing culture. Don’t just add onto something else, create your own culture by building up a business or something similar that is its own entity.
3. Focus on the customer
You’ve got the product, you have the business, now focus on the most important part that will keep that business running: the customer. Pay attention to their needs, listen to or read their comments, and take into consideration what they want.
4. Stand for something
You don’t have to be a crusader for any one cause, but standing for something such as quality and assurance that your products will always be just what the consumer wants is a good start in business. Your word means a lot when you conduct your own business, and if you stand behind that, then customers will come to you. A business that can’t or won’t stand behind its own guarantees is one that is destined for obscurity.
5. Follow your heart not your head
Too often your head will argue that caution is needed, that you must act in a way that will keep you safe and secure. Your heart will tell you to go for it more often than not, relying more on instinct than experience to take charge of life and do what is necessary.